Privacy Policy Ashtrom Group
Privacy Policy
Welcome to the website www.ashtrom.co.il, which is owned by Ashtrom Group Ltd. and through which services are offered by the Group, as well as by the following corporations controlled by the Group: Ashtrom Contracting Ltd.; Ashtrom Engineering and Construction Ltd.; Ashtrom Jerusalem Ltd.; Ashtrom Construction North Ltd.; Ashcrete Industrialized Building Plants Ltd.; Base Pile Ltd.; Drachim (A.C) Construction and Infrastructures Ltd.; M.L.T. Buildings Ltd.; Ashtrom Industries Ltd.; Sorek Quarrying Ltd.; Israbeton Concrete Industries Ltd.; Ashkalit 268 Ltd.; Ashbond Ltd.; Studs P.O.W.E.R Ltd.; Itumit Ltd.; Zahavi Atzmon Ltd.; Ashtrom Technologies Ltd.; Ashtrom Bat Yam Courthouse, Limited Partnership; Ashtrom Ben-Gurion Dormitories, Limited Partnership; Ashtrom Development and Investment Company Ltd.; Ashtrom Residences Construction Company Ltd.; Ashtrom Residences for Rent, Limited Partnership; Ashtrom International Ltd.; Ashtrom Renewable Energy Ltd.; Ashtrom Properties Ltd.; and Ashtrom Port 2020, Limited Partnership (the Group and the aforementioned corporations, hereinafter collectively: “Ashtrom” or the “Group Companies”). The list of Group Companies may be updated from time to time, all as indicated in the link to the Group Companies above.
The Group respects the privacy of the users of the Website and/or of anyone who provides Information, as defined below, to any of the Group Companies (hereinafter, collectively: the “User” or “Users”).
This Privacy Policy governs the manner in which the Group uses the Information it collects from Users and in connection with them.
The information below is intended to help the User understand the Group’s privacy protection policy. This Privacy Policy, as detailed below, explains what Information the Group Companies collect about Users, the purposes for which the Group Companies collect the Information, how any of the Group Companies may use the Information, who the third parties are to whom any of the Group Companies may transfer Information, and how the Group handles and stores the Information.
The provision of Information by the User to the Group Companies depends on the User’s consent and free will and does not derive from any legal obligation. However, if the User does not consent to provide the Information, the User may be unable to perform some of the activities offered on the Website and/or to receive some of the services offered on the Website. The Information will be stored in a database of the Group for the purposes set out in this Privacy Policy. Use of the Website and/or of the services offered on the Website by any of the Group Companies indicates the User’s consent to this Privacy Policy and to the Information being stored and managed in such database. The controller of the database is Ashtrom Group Ltd., Company No. 510381601, which may be contacted at 072-2582608 or mgmt1@ashtrom.co.il.
1. What Is Information?
In this Privacy Policy, the term “Information” means any information collected by any of the Group Companies, or provided to it by the User or anyone on the User’s behalf, including in the course of the User’s use of the Website and the services included therein, which is protected under the Protection of Privacy Law, 5741-1981 (the “Law”).
2. Sources from Which the Group Collects Information about the User
2.1 Information received by any of the Group Companies in connection with the use of the Website;
2.2 Information that the User provides to any of the Group Companies, including in connection with services and/or products that the User purchases from any of the Group Companies and/or in which the User is interested;
2.3 When the User requests to join the mailing list of any of the Group Companies;
2.4 Information about a job candidate received by the company from an Ashtrom employee, in accordance with and subject to the Job Candidates Privacy Policy, which can be viewed at the following link: “Job Candidates Privacy Policy”, and subject to Section 9 below;
2.5 Technical and aggregate data collected in the course of operating the smart assistant (the Bot) on the Website, as detailed in Section 10 below.
3. Information the Group Collects about the User
Any of the Group Companies will collect the following Information about Users (in whole or in part):
3.1 Full name and contact details, including telephone number, mobile phone number, email address and full address.
3.2 ID number, date of birth, gender, marital status, products and/or apartments and/or projects and/or investments in which the User is interested, information about properties, bank account details, call recordings, correspondence, and other information collected as part of identification and for the purposes of information security and passwords.
3.3 Information about the end device through which the User browses the Website and/or through which the User contacted any of the Group Companies.
3.4 Information about job candidates, in accordance with and subject to the Job Candidates Privacy Policy.
3.5 Any additional information that the User provides and/or that is received by any of the Group Companies in connection with the User and/or the use of the Website, including information that reaches the Group from third parties in accordance with any law.
3.6 Information about the User’s activity on the Website and/or on websites through which the User reached the Website and/or contacted the Group, including websites on which the Group has displayed marketing advertisements.
3.7 Information about the User’s activity on the Website and/or on websites through which the User reached the Website and/or contacted the Group, including websites on which the Group has displayed marketing advertisements.
3.8 Technical and aggregate usage data associated with the operation of the smart assistant (the Bot). It is clarified that the content of conversations with the Bot is not stored, as detailed in Section 10 below.
4. Purposes for Which the Group Collects the Information
Any of the Group Companies collects Information about the User for the following purposes, all or some of them:
4.1 For the purpose of, and in connection with, providing services and/or products supplied by any of the Group Companies or anyone on its behalf;
4.2 Operating and managing the Website;
4.3 Enabling the User to perform actions through the Website;
4.4 Developing and operating the Website;
4.5 Maintaining the Website and monitoring the User’s activity on it;
4.6 Improving the quality of the services and/or products provided by any of the Group Companies, and contacting the User in connection therewith;
4.7 Sending information that any of the Group Companies is required to send by law;
4.8 Handling inquiries regarding services and/or products in which the User has expressed interest;
4.9 Contacting the User;
4.10 Compiling statistical data and transferring processed, statistical or other information to third parties, provided that such information does not enable the personal identification of the User;
4.11 Analysis, research and the compilation of statistics;
4.12 Analyzing the user experience across the various channels of any of the Group Companies;
4.13 Displaying and tailoring ads and/or advertisements to be shown to Users that may match their preferences;
4.14 Sending, by electronic means, advertising materials, information on products and services, benefits, promotions, discounts and marketing information;
4.15 For direct mailing purposes, as defined in the Law;
4.16 Enabling an Ashtrom employee who so wishes to submit the CV of a job candidate, subject to Section 9 below;
4.17 Defending against claims, demands and allegations against the Group and anyone on its behalf, as well as against third parties;
4.18 Enforcing the provisions of the Terms of Use and this Privacy Policy;
4.19 Complying with the provisions of any law;
4.20 As well as the purposes set out in Section 10.6 below with respect to the use of the smart assistant (the Bot).
5. Transfer of Information
5.1 None of the Group Companies will transfer or disclose Information to third parties except as set out in this Privacy Policy.
5.2 Any transfer of Information to third parties will include only relevant Information that does not exceed the purposes for which the Information is transferred, and will be carried out proportionately for a specified, explicit and legitimate purpose.
5.3 Any of the Group Companies may transfer the Information it has collected, or any part thereof, to third parties in any one or more of the following cases:
5.3.1 Where Information is received by one of the Group Companies, that Group Company may transfer the Information to Ashtrom Group Ltd., and where Information is received by Ashtrom Group Ltd., it may transfer such Information to any of the relevant Group Companies, for the purpose of tailoring services and/or products to the User and improving the services and/or products.
5.3.2 Third parties that provide various services to any of the Group Companies, including, among others, support services for security systems and information technology (IT) systems, data storage services, website development services, printing services, survey services, companies providing advertising and marketing services, browsing behavior monitoring services, customer relationship management, mailing and communication systems, attorneys, accountants, customer service centers, communication providers and other external professional advisors, and additional third parties that provide services to any of the Group Companies in connection with its activities, all for the purpose of the receipt of such services by any of the Group Companies; as well as artificial intelligence and language model (LLM) service providers and cloud infrastructure providers used to operate the smart assistant (the Bot).
5.3.3 If any of the Group Companies receives an instruction, including a judicial order, requiring it to disclose the User’s details or Information about the User in accordance with the provisions of any law.
5.3.4 In the event of any dispute, allegation, demand, claim or legal proceedings of any kind between the User or anyone on the User’s behalf and any of the Group Companies or anyone on its behalf.
5.3.5 In the event of a transfer and/or sale and/or assignment and/or acquisition of any of the Group Companies and/or its assets and/or any part thereof, whether or not for consideration, including, among others, in cases where ownership of the Website and/or its content, in whole or in part, is transferred to third parties, including but not limited to a merger of any of the Group Companies and/or its activities with third parties, and including, without derogating from the generality of the foregoing, in cases of a full or partial change of control in any of the Group Companies, as well as in cases where the feasibility of any of the foregoing is being examined.
5.3.6 Information about an Ashtrom employee who submits an application for a position at Ashtrom on behalf of a third-party candidate, subject to Section 9 below, may be transferred to the Ashtrom company employing such employee and/or to the company that published the position for which the application was submitted and/or to the Group, for the purpose of reviewing the application and/or contacting the employee regarding the referral.
5.3.7 If an allegation is raised, or any of the Group Companies suspects, that a User has committed an act and/or omission that may harm any of the Group Companies, anyone on its behalf, or any third parties, including other Users.
5.3.8 If an allegation is raised, or any of the Group Companies suspects, that a User is using the Website to commit an unlawful act and/or to enable, facilitate, assist and/or encourage the commission of such an act.
5.3.9 In any case in which any of the Group Companies believes that disclosure of the Information is necessary to prevent harm to any of the Group Companies, the User or any third party.
6. Information Security
The Group takes technical and physical measures with respect to privacy and information security in accordance with accepted standards. As is well known, the storage and transmission of information by electronic means, including over the internet, can never be completely secure, and whenever the User provides Information to any of the Group Companies, particularly over the internet, the User does so with full consent and subject to the risks involved in transmitting information in this manner. The Group does not undertake that the Website will be completely immune to unauthorized access to the information stored on it. In any event, if the User has reason to believe that the transmission of Information to any of the Group Companies is no longer secure, please notify us using the contact details in Section 19 of this Privacy Policy.
7. Disclaimer of Liability
The Group Companies and anyone on their behalf shall bear no liability, and are exempt from any responsibility, in connection with any damage, loss or expense of any kind whatsoever, whether direct or indirect and/or incidental and/or consequential, which has been or will be caused to Users and/or to any third party, in connection with the collection of the Information, its use, its transfer to third parties, its storage, its security, and the like.
8. Information Retention Period
The Group will retain Information about the User for the period necessary to fulfill the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law, and, with respect to the smart assistant (the Bot), in accordance with Section 10.9 below and subject to the fact that the content of conversations with the Bot is not stored.
9. Information about Other People
If the User provides personal information to any of the Group Companies regarding other people, including members of the User’s family and other third parties, the User may do so only after: (a) the User has informed such third parties of the contents of this Policy; and (b) the User has obtained the consent required for the collection, use, disclosure and transfer of personal information about the third party in accordance with this Policy and the provisions of the law, to the extent required.
Without derogating from the generality of the foregoing, where an Ashtrom employee submits an application on behalf of a job candidate through the Website, the employee declares that the Information about such candidate was provided after: (1) the candidate consented to the employee submitting the application on the candidate’s behalf; (2) the employee informed the candidate of the contents of the Job Candidates Privacy Policy and of this Privacy Policy; and (3) the employee obtained the required consent from the candidate for the collection, use, disclosure and transfer of personal information about the candidate, as set out in the Job Candidates Privacy Policy and the Website Privacy Policy, and in accordance with the provisions of the law, to the extent required.
10. Use of an AI-Based Smart Assistant (Bot)
10.1 General and Bot Identification. The Website operates an automated smart assistant based on a large language model (LLM) (hereinafter: the “Bot”). The User declares and confirms that the User is aware that the interaction is conducted with an automated system and not with a human representative. The Bot displays this identification prominently at the start of each conversation, and continued use of the Bot after the notice is displayed constitutes the User’s confirmation that the User is aware of the automated nature of the system.
10.2 Purpose of the Bot and No Automated Decision-Making. The Bot is intended solely to provide information, service and guidance of an informational, marketing and corporate nature. The Bot does not constitute a human response, professional advice of any kind, a binding representation or an undertaking on behalf of the Group or any of the Group Companies. The Bot does not make any decision concerning the User, including any decision based solely on automated processing of personal information, including profiling, and does not rank, classify or evaluate Users.
The Bot generates its responses based on information sources approved by the Group, including content published on the Group’s websites, information about the Group Companies, projects, properties, products and services, frequently asked questions and other dedicated knowledge sources. The Bot is not connected to internal systems, customer relationship management systems, customer databases or external information sources, except as set out in this Policy.
10.3 No Retention of Conversation Content. The content of the queries and messages that the User enters in a conversation with the Bot is processed temporarily and solely within the conversation (in-session) for the purpose of generating the requested response, and is not stored by the Group or recorded in its databases after the conversation ends. The Group does not create a user profile based on the content of the conversation and does not link the content of the conversation to an identified User.
10.4 Collection of Technical Data. In the course of operating the Bot, technical and aggregate usage data may be collected, including IP address, session ID, browser type, operating system, end-device type, referring page, and the time and duration of the conversation, as well as non-identifying statistical data on the extent of use of the Bot. This data is used solely for technical operation, information security and the generation of statistics.
10.5 The Bot is not intended to receive personal information. The User is requested not to provide the Bot with identifying personal information, information of special sensitivity (including medical information, genetic information, biometric information, information about financial status, political opinions or religious beliefs, criminal information and information about a person’s intimate private life), or payment method details, passwords or bank account details. Any provision of such information is at the User’s sole discretion and responsibility.
10.6 Purposes of Processing. Data is processed in connection with the Bot for the following purposes, all or some of them: (a) operating the Bot and providing the requested response during the conversation; (b) routing the inquiry to the appropriate division and service channel within the Group; (c) technical operation and maintenance of the Bot; (d) information security, and detecting and preventing misuse, fraud, model abuse and cyberattacks; (e) generating non-identifying statistical and aggregate data; and (f) complying with the provisions of any law and the requirements of any competent authority. These purposes are in addition to the purposes listed in Section 4 of this Policy.
10.7 No Model Training. The Bot does not perform training, learning or capability improvement based on Users’ conversations. The content of conversations is not used to train the language model, expand the knowledge base or improve system performance, whether by the Group or by its AI providers. The Group engages its providers on terms under which the information transferred to them will not be used to train any models. Should this change, this Policy will be updated in advance and notice will be given on the Website.
10.8 Transfer of Information to AI Providers and Third Parties. In order to generate a response, the content of the conversation is transferred, in real time and only for the duration of the conversation, to the artificial intelligence and language model service provider and to the cloud infrastructure providers used to operate the Bot, all in accordance with and subject to Section 5 of this Policy. The transfer is carried out proportionately and for a specified, explicit and legitimate purpose, and is subject to a contractual engagement that obliges the provider to maintain confidentiality and information security, prohibits the use of the information for any purpose other than providing the service, and prohibits its use for model training. As of the date of the latest update of this Policy, the information may be processed in Israel and in the countries or regions in which the service providers operate their infrastructure, including Europe. Any transfer of information outside Israel will be carried out in accordance with the provisions of the law and subject to appropriate contractual and technological safeguards.
By using the Bot, the User consents to such transfer, subject to the Group’s implementation of accepted safeguards.
The Bot was developed and is operated for the Group by Zooztech, a peax company, using the artificial intelligence services of Gemini and Azure AI Foundry and the cloud infrastructure services of Microsoft Azure. These entities process information on behalf of the Group and solely for the purpose of providing the service, in accordance with their contractual obligations.
10.9 Retention Period. The content of the conversation is not retained beyond the duration of the conversation, as stated in Section 10.3 above. The technical and aggregate data referred to in Section 10.4 above will be retained for the period necessary to fulfill the purposes set out in Section 10.6 above, after which it will be deleted or anonymized, except where longer retention is required or permitted by law, or is necessary to investigate a claim, dispute or legal proceeding.
10.10 Limitations of LLM Technology. The User acknowledges that the Bot’s responses are generated automatically and may be incorrect, incomplete, outdated or inaccurate. Responses are provided “AS IS” and should not be relied upon before being verified with the official point of contact handling the matter at the Group. In the event of any contradiction or inconsistency between information provided through the Bot and the project page, the specification, the signed agreement or any other official document, the provisions of the official document or the signed agreement, as applicable, shall prevail.
10.11 Topic Scope and Human-Staffed Channels. The Bot’s responses are limited to topics related to the Ashtrom Group only. The following matters will be addressed exclusively through the Group’s human-staffed channels and not through the Bot: prices; availability of apartments and properties; exact occupancy and handover dates; legal, planning, appraisal, tax or financial advice; drafting demand letters, pleadings or legal documents; as well as information unrelated to the Group, including direct comparisons with competitors.
10.12 Prohibited Uses. The User is prohibited from: (a) entering personal information about any third party into the Bot; (b) manipulating or attempting to manipulate the model, including through prompt injection, circumventing system restrictions or extracting system instructions; (c) performing automated data mining or collection (scraping), or running robots or automated scripts; (d) reverse engineering, disassembling or attempting to reconstruct the model, its components or the knowledge base; and (e) using the Bot for any unlawful or offensive purpose, or to overload or disrupt the service. The Group may block access, restrict use and take any measure available to it under law against anyone who breaches these provisions.
10.13 Use of the Bot is permitted only to persons aged 18 and over. Use of the Bot constitutes the User’s declaration that the User is at least 18 years old. The Group does not knowingly collect information about minors through the Bot; if the Group becomes aware that such information has been collected, it will be deleted as soon as possible.
10.14 Since the content of conversations is not stored and is not linked to an identified User, no database of Bot conversations is maintained that can be inspected. To the extent that Information about the User is held by the Group in another context, the User has the right to inspect such Information under Section 13 of the Law and to request its correction under Section 14 of the Law, as well as to request that Information about the User not be used for direct mailing purposes. Requests in this regard should be sent to privacy@ashtrom.co.il, in accordance with the Contact Us section below.
10.15 Without derogating from Section 7 of this Policy, the Group Companies and anyone on their behalf shall bear no liability, and are exempt from any responsibility, in connection with any damage, loss or expense, whether direct or indirect, which has been or will be caused to the User or to any third party as a result of reliance on content provided through the Bot, any inaccuracy, error, incompleteness or unavailability of a response, or information that the User chose to provide to the Bot contrary to the provisions of Section 10.5 above.
11. Automated Data Collection
The Group uses third-party analytics, statistical analysis and research services, such as Google Analytics.
The use of Google Analytics services is subject to the terms of use and privacy policy of Google Analytics. Information about the data collected through these services, the uses made of such data, how to opt out of the service and more can be found in the Google Analytics privacy policy on Google’s website. By using the Website, the User consents to Google’s privacy policy.
12. Cookies
The Group uses cookies and other technologies for one or more of the purposes set out in this Privacy Policy. For further information about the use of cookies and other technologies on the Website, please see the Cookie Policy.
13. Links and Hyperlinks
The Website may offer links, hyperlinks or banners to other websites, which the Group does not supervise or review, including with respect to their reliability, legality, security and privacy policies. None of the Group Companies shall be responsible for Users’ use of links appearing on the Website, of pages that are not located on the Website, or of other websites, and Users undertake to comply with the provisions and terms of such websites or web pages and to contact the operators of such websites or pages directly with respect to any matters arising in connection with accessing, browsing, using them and the like.
Accordingly, none of the Group Companies shall bear any liability of any kind in connection with other websites, including with respect to the collection, use and transfer of information on other websites, the content published on the pages of other websites, and the like.
14. Advertising and Marketing Communications
Any of the Group Companies may send Users information, offers and promotions regarding various products and services of any of the Group Companies and of third parties, including those that may interest the User and/or match the User’s preferences, in accordance with and subject to the law, including subject to obtaining the User’s consent where required by law.
15. Right to Inspect and Correct Information
It is clarified that the User has the right to inspect the Information under Section 13 of the Law and the right to request correction of the Information under Section 14 of the Law. If the User wishes to inspect the Information or request its correction, the User may do so by contacting the Group using the contact details set out in Section 19 of this Privacy Policy below.
16. Governing Law and Jurisdiction
The terms and provisions set out in this Privacy Policy, and any change or amendment thereto, as well as the use of the Website, shall be governed by the laws of the State of Israel, without regard to its conflict of laws rules.
Exclusive jurisdiction over any dispute and/or claim arising in connection with the use of the Website and this Privacy Policy, or anything related thereto, is vested in the courts of Tel Aviv-Jaffa.
17. Changes and Updates
The Group may, at its sole discretion, amend this Privacy Policy from time to time, without any need to give notice or warning thereof. The updated Privacy Policy published on the Website shall be binding on the User. The User’s continued use of the Website after the Privacy Policy has been updated shall constitute the User’s consent to the updated Privacy Policy, including the changes made.
18. Miscellaneous
The User may not assign the User’s rights and/or obligations under this Privacy Policy to any other party. The Group may transfer its rights and/or obligations to another party.
Nothing in this Privacy Policy shall derogate from any right granted to any of the Group Companies and/or anyone on its behalf under any law.
19. Contact Us
If the User has any questions or comments regarding this Privacy Policy, the User is welcome to contact the Group by email at: privacy@ashtrom.co.il.
Last updated: October 2026.